The Ultimate Guide to Digital marketing strategies for Beginners

Have you ever wondered how you just get to see online ads of the things you’re interested in?

You might have noticed how ads from online stores follow you around on the internet.

Well, this is the magic of digital marketing.

With digital marketing, you can specifically target your potential customers.

By creating lead ads, you’ll not only get better engagement but increases sales too!

It is true that no business in today’s world can survive without a digital presence.

Digital marketing gives your brand new shape and an opportunity to present itself in a digital space. It is a set of marketing strategies to promote your brand on the internet. From small businesses to big companies use digital marketing tactics to make a profit. Customer’s online experiences with the brands further cast their choices and actions. So, if your brand has a strong online influence, you will drag more customers to it.

If you want to grow fast and touch new height in a short span of time, then there is no better way than digital marketing. Many people have already stepped into the digital world after realizing its significance, but those who are new on this ground and want to know its potential, I’ll show how they can boost their sales using an effective digital marketing platform.

1. Build a digital presence 

The most imperative step is to give your brand an online presence. This can be done by creating a website choosing the website builder and use various social media channels for maximum dissemination across the users. The online presence of a brand can help you establish a credible brand image and there would be more lead generation.

More than half of the world’s population using the internet, so you can expect a vast reach in no time.

Before purchasing any product customers will look out for your website and social media pages to ensure your brand has maintained a good reputation among the public. They will search for feedback from your previous customers and what they like and don’t like about your brand. Therefore, online public satisfaction decides the success of a business.

2. Paid Social media marketing 

Investing some money on paid promotions is a quick way to gain popularity on the internet. You might have seen some sponsored ads streaming on Facebook, Instagram, Twitter, Linkedin and many more. These ads have more potential to persuade customers and you can target a specific audience as per your product.

 On average, consumers spend more than 2 hours on social media, so using the money for running digital marketing ads and campaigns will increase your brand visibility. Many top CEO’s, Brand ambassadors and entrepreneurs believe that using social media ads will elevate your business at fast speed by generating more traffic.

 If your customers are positively influenced by your ads on social media, there are more chances of conversion. Instagram has millions of active users especially younger ones who are tremendously influenced by these ads. So, try to present your content in a real way.  

3. SEO

 
Search Engine Optimization (SEO) defines your position on the web search result page. It’s about understanding what people are searching online and the type of content they are seeking.

SEO is crucial if you want to drive an organic view to your website. It is an unpaid version of marketing that helps your business to stretch its roots to the farthest areas of the internet.

You can drive traffic by using different types of keywords. Remember that most of the users rely on the first page of search results to get information and if your website is not ranking on the first page then you are not going to hit good traffic which is necessary to generate profit.
 
4. Pay Per Click 

Pay Per Click is the foremost internet marketing strategy in which advertisers pay for each click on their advertisements. It is an indirect way of getting traffic to your website, which further improves the chances of customer conversion. If you are not following the PPC technique, you may lose the customers that click on sponsored ads.



There are some trusted PPC platforms such as Google Adwords, Bing Ads and more, which can assist you to operate PPC ads in a professional way if you don’t know how to operate them.

Google Adwords is widely used by the advertisers because it offers a variety of options such as Remarketing, Shopping, search, display, and video. So, PPC will help you to enhance your visibility in front of millions of customers.

 5. Email Marketing 

Among the plethora of marketing tools available, Email marketing is the oldest and a popular tool of marketing. It is not only limited to formal communication, but it is widely used by marketers to showcase their ads with colorful graphics and illustrations. It is observed that email marketing generates the highest ROI for marketers. If you know what customers you need to target and your message is enough strong, you will get conversions faster than ever.




Email is considered as the strongest reminder, which keeps sending you messages about the company you’ve recently visited. In case you left an e-commerce website without purchase, it keeps reminding you about that. This is why email marketing has more conversion rate.

Email series is another great way to entertain your audience in which every day a new email is sent to the customer's email address to draw their attention.  

6. Content creation 

Content holds the real power of attracting customers to your brand. Content can be in any form, picture, graphics or videos. And if you are an expert at producing great content, there are high chances of success.

Remember that people believe in what they see, so if your content is interesting, you will gain more credibility and traffic hence more engagement.

You need to be updated with the current trends to ensure that you don’t miss any important information which may benefit your audience. You can also share your content with other bloggers to reach a larger audience.

Many marketers believe that marketing is all about having the technical knowledge, but trust me, if you are putting all the efforts on low-quality content, you’ll reach nowhere. Therefore, content is the most important aspect of marketing.

7. Evaluate your efforts 

It is important to check and calculate your efforts after using digital marketing tools because it will help you to improve your performance in the future. Mapping out the target audience will produce more effective results because they are the potential customers who are looking for similar products.

You can get details of audiences using Facebook Insights and Ad Manager which can tell their age, relationship status, interests, and behaviors.

Moreover, Google Analytics and Search Console will help you to find out how people react with your business online.

These tools are exceptionally important to understand your audience better.